Stick a slice of Vegemite toast in the hand of an Australian and they will swallow it in seconds. Hand it to pretty much anybody else and you can expect a facial expression that would suggest they just ate the nastiest thing on earth.
Australian’s love their Vegemite and will defend its honour feverishly. It’s a quintessential Aussie icon, and you would be hard pressed to not find a jar of it in the pantry of every Australian household. I would even go as far as to say you couldn’t call yourself a real Aussie unless you can handle some on your toast every morning.
Invented way back in 1923 (it has to be good to survive this long) and made from used brewers yeast extract (cmon its made from the same stuff used to make beer people) it has a salty, slightly bitter and malty taste. Containing the world’s richest known sources of B vitamins, it was even recommended as essential for infant welfare.
Now if it was good for infants then its bloody well good for everybody else so I have taken up the challenge to spread (did you see what I just did, I said spread because.. oh forget it you can work it out) the word. When I set off for Europe this year I will be taking a jar of Vegemite with me and getting you all to try it. Now don’t look at me like that and dude I can totally see you screwing your face up already.
With a camera (that I don’t have yet) we shall film this great challenge so that you can all see that its really not that bad. Oh and there won’t be any of this “oh no none for me thanks” you hear me twitter friends this means you too. For now prepare yourselves because the VEGEMITE IS COMING.
For the Vegemite virgins here are some TV advertisements for your viewing pleasure.
The Original Vegemite TV Ad
Vegemite recommended for children
Vegemite goes on forever